Whenever a brand is initiated, it comes with a logo. The logo is the main identity of that brand. People always remember the brand, even if they forgot about any other details of the product. So the logo must be made with great effort and logic the perfect logo is one that defines the meaning of the brand in a way that attracts the people.
Each business unit is unique in its own sense. Though you might be doing business in the same domain or offer services similar to your competitors there might be uniqueness in certain aspects.
From great brands that have stood the test of time, to startups that are raring to make it big, a company’s logo goes a long way in representing and promoting a brand.
In logo design one needs to take into consideration different screen sizes on which it will be viewed