Static and dynamic ads are two entirely different types of advertisements. Here is everything you need to know about the two of these ads.
Static Ads
A static ad is an advertisement, which won’t change at all. It doesn’t mean that they are still ads, because people tend to mistake static ad as being “non-moving”. The word “static” implies that the preference is set once and it doesn’t change over time. These ads contain still images, as well as videos and are usually found in the form of banners, when you visit a website or blog.
Pros and Cons
Here are some good and bad things about the static ad:
- A static ad doesn’t need to be updated. It’s made once and then distributed to many advertisers and marketing services.
- A static ad does wonders for repetitive events and promotions, like annual sales, Christmas offers clearance sales, Boxing Day and Black Friday sales, etc.
- A static ad lacks hugely in the creative department. You can’t personalize this ad, since it’s set once. You’ll have to make another ad with a different preference, if you want to update it.
Dynamic Ads
A dynamic ad is the type of advertisement, which changes according to the preferences and user data of the person seeing an ad. A dynamic ad, like a static ad, also contains still images and videos, but the data and information of the ad keeps on updating as algorithm changes and the preferences alter. So, in short, the algorithm and web data is dynamic and “always changing”. It requires some background work to change up the inventory, in order to make an updated version of the ad, but that is don’t within a matter of a few minutes.
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Pros and Cons
Here is what makes and breaks a dynamic ad:
- A dynamic ad is less likely to be ignored, because it is updated at all times and the conversion rate is higher.
- Brands/businesses prefer using a dynamic ad, because the information is always correct and relevant to what the customer is looking for.
- Dynamic ad is expensive and they need to be changed and updated constantly, which means a lot of inventory and background work has to be done, in order to make the ad “dynamic”.
Static or Dynamic Ad - Which is Better?
Businesses/brands use a combination of static and dynamic ads, but which one is better? The answer isn’t as simple as left or right. It depends on the type of audience you want to cater and what you’re willing to spend as marketing and advertising expense. A dynamic ad will cater to a targeted audience by changing and updating its content and features, hence advertising in an effective way, whereas a static ad is relatively simple to put up, but it won’t benefit your business or brand.
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There you have it! Static and dynamic ads cater to different preferences and algorithms and each of them have their own benefits.
