Without thinking about whether you are designing a business project, or a logo, the design assumes an important role in communicating with others. Through it, we present our way to understand the world, the way we see it and how we express it to other individuals. With design, we acquaint our vision with the general public. It is strikingly talented and particularly in the business field. While, numerous designers, particularly novices, get lost on this guideline. Frequently the original designers neglect to comprehend their audience, and so, they offer a deficient design.