Hashtag marketing helps brands increase engagement, reach a wider audience, and even go viral. By using relevant and catchy hashtags, brands can tap into the conversations happening on social media and become a part of the conversation.
In this blog post, we'll take a look at some of the best hashtag marketing campaigns that went viral.
From creative campaigns that achieved massive reach to campaigns that leveraged real-time events, we'll explore the strategies and tactics that made these campaigns successful.
Whether you're a small business looking to increase brand awareness or a large enterprise looking to drive sales, this post will provide inspiration and insights that can help you to create a successful hashtag marketing campaign of your own.
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Hashtag campaign examples
As hashtag campaigns are the best way to collect more UGC and engage users on social media, many brands get on board and run such campaigns regularly, here are the best hashtag campaign examples.
1. #LikeAGirl by Always
This campaign aimed to break down gender stereotypes and empower girls. The hashtag was used in a video that went viral and sparked a global conversation around the issue.
2. #ShareaCoke by Coca-Cola
This campaign encouraged customers to share photos of themselves enjoying a Coke with friends and family, using the hashtag #ShareaCoke. This campaign generated immense UGC and increased brand engagement.
3. #TheDress by Roman Originals
This campaign went viral when a photograph of a dress caused a debate over its colors. The brand capitalized on the conversation by creating the hashtag #TheDress and promoting its own version of the dress.
4. #LikeaBosch by Bosch
This campaign encourages users to share their DIY projects on social media using the hashtag #LikeaBosch. It helped Bosch to establish its brand as a provider of high-quality power tools for DIY enthusiasts.
5. #TacoBellLent by Taco Bell
This campaign encouraged customers to share their meatless meals from Taco Bell using the hashtag #TacoBellLent. The campaign was timed to align with the period of Lent when many people give up meat.
6. #JustDoIt by Nike
This campaign, which featured various athletes and celebrities, encouraged people to pursue their dreams and "Just Do It." The hashtag has become synonymous with the Nike brand. Not only this but they also use this as their USP.
7. #DunkinJoy in the Morning by Dunkin' Donuts
This campaign encouraged customers to share their morning coffee moments with the brand by using the hashtag #DunkinJoy. The campaign helped to establish Dunkin' Donuts as a morning coffee destination.
8. #ShareYourEars by Disney
This campaign encouraged people to share photos of themselves wearing Mickey Mouse ears, with proceeds from each photo shared going to the Make-A-Wish Foundation. The campaign generated a large amount of UGC and raised a significant amount of money for charity.
9. #LikeAGirl by Skittles
This campaign was launched during International Women's Day and encouraged people to share photos of women and girls who inspire them, using the hashtag #LikeAGirl. This helped to promote the brand's message of inclusivity and empowerment.
10. #OptOutside by REI
This campaign encouraged people to spend time outdoors and away from their screens by sharing photos of their outdoor activities using the hashtag #OptOutside. The campaign helped to establish REI as a brand that values and promotes outdoor activities.
These examples demonstrate the power of hashtag campaigns and how they can be used to spark conversations, increase brand awareness and drive engagement. By using relevant and catchy hashtags, brands can tap into the conversations happening on social media and become a part of the conversation.
Benefits of hashtag marketing campaigns
There are many benefits to using hashtag campaigns in marketing.
1. Increased engagement
Hashtags make it easy for customers to find and join conversations related to a brand, product, or event, which can lead to increased engagement and brand loyalty.
2. Reach a wider audience
Hashtags can help to expand a brand's reach by making it easier for people to discover and share content. When a hashtag is used, it becomes a clickable link that leads to a feed of all the public posts that use that hashtag.
Hashtags can help content go viral by making it more shareable and discoverable. When a hashtag is used, it makes it easy for people to find, share, and join a conversation, which can lead to a significant increase in reach and engagement.
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4. User-generated content
Hashtags can be used to encourage customers to share their own content, such as photos and videos, using a specific hashtag. This can lead to a significant increase in user-generated content and can provide valuable insights into customer preferences and experiences.
5. Improve SEO
Hashtags can help to improve brand SEO rankings. When a hashtag is used, it can increase the brand's visibility and drive more traffic to the site.
6. Real-time marketing
Hashtags can be used to join in on real-time conversations, events, and trends, allowing brands to connect with their audience in a timely and relevant way.
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7. Influencer Marketing
By monitoring the hashtag campaigns, brands can identify the most influential users who are engaging with their campaigns, and then potentially use them as influencers to expand the reach of their campaigns.
How to boost marketing efforts with Hashtag campaigns?
Use social media aggregator platforms like Taggbox not just to collect your hashtag campaign content from multiple platforms like Twitter and Instagram but also to display them on multiple marketing touch-points.
Add an omni-channel approach to your marketing and see the results at max.
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