With eCommerce constantly becoming a part of the commerce and retail landscape, we have seen changes in the features rendered by such websites that cater its services to the netizens. The newly added feature to this revolution in the marketing trend is mobile commerce.
Having an online shopping website operate at a faster rate even when you are miles apart from home sounds something that the latest generation would latch on to. eCommerce websites that are unresponsive and non-optimised can easily divert the traffic from your website to an e-commerce business that houses a responsive website.
Mobile Commerce
Mobile commerce is the best eCommerce solutions that can be accessed over wireless and handheld devices including the likes of tablets and smartphones. mCommerce is a subgroup of the eCommerce websites that operate on the tablets and smartphones instead of laptops or desktops. mCommerce is well suited for screen sizes that are smaller.
Now that you know what Mobile commerce is, let’s take a look at the benefits it holds:
Faster Purchases
Although many websites work fast over the laptop or desktop, it isn’t always possible for a buyer to access the same, especially when travelling. Smartphones or similar mobile devices act as the best eCommerce solution for any customer who wants to buy anything while being far away from his desktop. Mobile devices allow access on the go. If you feel an urgent need to buy something, you can do so within seconds and the same shall be delivered to an address of your choice. You need not wait to get back to home or office to access the website via laptop.
Increase in Sales
Sales from mobile commerce are way higher than an average seen for desktops or laptops. With mobile surpassing the number of users as compared to big screens, it is obvious that customers will look for eCommerce websites that are accessible via mobile devices. An impressive responsiveness for a website always attracts a loyal customer.
Connect your retail stores with e-stores
With various websites introducing the concept of loyalty points, business owners see a hike in both e-commerce and retail sell with the use of eCommerce. eStores users get a certain amount of loyalty points on purchasing something from the e-stores that can be redeemed on the offline retails bringing business for both online and offline stores.
Better Traffic
With an ease of access, customers can look for their favourite stuff over the internet without having to open up the laptop. A website that is inaccessible over the mobile will deprive your business of the potential sales that you were supposed to bag from the customers that purchase through mobile commerce.
Less Loading Time
Mobile commerce websites are optimised to provide better run-time experience with faster execution of 3rd party payment transaction that might run slow over desktops. With easier acceleration of the payment process, it is easier to purchase anything as a customer.
Also Read: Communication Solutions for Businesses
Facility to Multi-task
When you shop over the desktops, you cannot shift from one place to another in order to multitask. However, mobile commerce is the best eCommerce solution for the customers given the fact that multitasking becomes easier with mobile devices in your hand.
You can watch your favourite show on the TV while shopping or chat with your friend while you hunt for a perfect gift for her. Mobile devices are easy to carry which is why they allow better mobility as compared to devices such as desktop or laptop. Provided its accelerating demand, it is never too late to get your business optimised for mobile commerce.
