The best event videos tell a story and show some action. They should be fun and engaging, which means the videographer must be creative and ready to put in some effort during pre-production, recording, and post-production. Here are some tips that can help you create the best event videos even if you are not a professional videographer:
Start With a Plan
Ensure there won’t be surprises way into the filming. Plan accordingly before the event goes down by gathering all the necessary equipment (video cameras, photo cameras, tripods, drones, etc.). Furthermore, plan what you want to capture and how to do it. This includes knowing where to set up cameras and parts of the event to focus on. If it’s a networking event, focusing on people filling in check-in details isn’t as important as capturing the speeches.
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Finally, every member of the videography crew should know their roles before you begin filming.
Start Early and End Late
As a videographer, you should be on-site before the event starts, giving you ample time to prepare. Arriving early will also give you a great chance to capture the moment guests start streaming into the event. It's also important not to forget about the end of an event—the after-party! After all, this is often the most fun part of any party, so don't let anything go by without capturing it. Who knows? These shots could be good fodder for your trailer maker if you want to tease your online audience before releasing the full video.
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Shoot From Multiple Angles
Using multiple cameras is a great way to capture different angles and perspectives to give viewers a more immersive experience and showcase different aspects of the event. For example, you can use one camera to capture the stage and speakers, while another camera captures the audience and their reactions.
Additionally, multiple cameras can also provide a sense of movement and energy to the video, helping to keep viewers engaged. But don’t forget to coordinate the multiple cameras and ensure that they are capturing the right angles and moments. You can achieve this by having a clear shot list, communication between the camera operators, and a dedicated director or producer to oversee the filming process.
Transition Between Shots
Transitions are the cuts between shots. You can use them to tell a story, show time passing, or show a location change. You can also use them to show a shift in emotion and action. The most common transitions are often put together using cross-dissolves or wipes to allow you to move from one shot to another smoothly.
Close-ups are an essential aspect of event videography as they add emotion and intimacy to the final product. When capturing close-ups, it's important to pay attention to the composition of the shot. Ensure that the subject's face takes up most of the frame and that they are well-lit. This will make sure that the viewer can see the subject's facial expressions. Also, you can use a shallow depth of field to blur the background and make the subject stand out.
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Another essential aspect of close-ups is the emotions of the subjects. You can capture these by focusing on their eyes or their reactions to what's happening around them. This will make the video more relatable and emotionally engaging for the viewer.
Pay Attention to the Lighting
Lighting is an essential part of any event video. It can make or break a video, so it's worth paying attention to how you choose your lighting setup and its effect on your audience. Use lights to illuminate your subjects, but ensure it’s not too bright. If you’re shooting indoors, lighting will help you get rid of shadows .
Use a Good Mic for Sound Clarity
Poor audio quality can detract from the overall viewing experience and make it difficult for viewers to understand what's being said. A good microphone can make all the difference in ensuring that the sound in your video is crisp, clear, and easy to understand.
Here are some microphones you can use for an event:
- Lavalier microphones are small, portable microphones you can attach to clothing and are ideal for capturing audio from speakers or performers.
- Boom microphones are large and mounted on a long pole, which can be held by an operator and positioned close to the subject. Boom microphones are perfect for capturing audio in crowded spaces.
- Directional microphones are designed to capture audio from a specific direction and can help to reduce background noise. They are often used for capturing audio from a single speaker or performer.
- Stereo microphones are used for capturing natural ambient sound and are perfect for capturing the overall atmosphere of an event.
NOTE: The most important considerations when choosing microphones for an event include the size of the event, the type of event, and the specific audio requirements. It's also important to test the microphone before the event to ensure it's working properly and that the sound quality is satisfactory.
Optimize the Video for the Web
Finally, you want your event videos to look great regardless of where they’re being watched. To optimize your videos for the web, you need to focus on three things: resolution, bit rate, and format. The format should be a common one that is compatible with most web browsers and devices, such as MP4 or WEBM.
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Video resolution refers to the number of pixels in a video, typically measured in width and height (e.g., 1920×1080). The higher the resolution, the more pixels there are and the more detailed the image can be. Common video resolutions include 720p (1280×720), 1080p (1920×1080), 4K (3840×2160), and 8K (7680×4320).
The bit rate is the amount of data used to represent the video and audio in one second. A higher bit rate means that more data is used to represent the video, which results in a higher quality image, but also a larger file size. It's important to strike a balance between file size and quality, keeping in mind the platforms where you want to post the video, and the target audience and their internet connection.
Another important step is to compress the video to reduce the file size without sacrificing too much quality. There are many video compression tools you can use; some of them are free while others are premium.
We hope this article has given you some ideas for improving your next event video. There are a few other things you need to keep in mind regarding producing excellent event videos. They include: investing in quality equipment, stabilizing your camera using a tripod or a gimbal, and editing your videos using the best video editing software. Remember, the best way to learn is by doing, so keep doing.