In the so-called digital space, there’s no shortage of tools and technologies that can make it easy for you to design effective marketing strategies and reach your target audiences in whatever platform. This is the core of strategic marketing where you use all of your available resources to achieve your business goals.
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Speaking of goals, your content marketing strategy will only fly if you know what objectives to target in your blog posts, infographics, ebooks, social media ads, and so on. There are at least three fundamental goals that should guide your content marketing campaigns.
First, you need to know how to create content for links. This requires that you produce content that’s so good that other sites will want to link to you, so that they can share your content within their own domain, community, or platform. Data-driven and insightful content pieces will help you earn the links that you want to increase your domain authority.
Second, you can use your content to rank on top of the search engine results pages (SERPs). Getting the most coveted position zero in SERPs means your content has to be written not just with your audience in mind but also Google and other search engines. As such, it should be both engaging and full of value.
Third, you want your content to improve your conversion rates. As long as your content is useful, relevant, and compelling enough to inspire action, you’ll see your marketing metrics go up.
In a nutshell, you should always identify the purpose of your content, so you can align its format and do the best practices that will reap the best results for your team.
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This infographic from Spiralytics explains in more detail how you can create content for the marketing goals mentioned above.
