The growth of a business is vitally dependent on the quality of its website. This should come as no surprise — your website is most likely the first place clients and customers access information about the goods, services, and solutions you offer, and first impressions matter. The stats are clear on this; according to DesignAdvisor, 48% of visitors determine the credibility of a business by assessing its website.
Therefore, it is essential that websites are designed to impress and intrigue potential customers and clients. There are various trends out there which, when utilized correctly, can significantly improve the quality of websites. In this article, we’ll be focusing on three top web design trends that will help you create a good and lasting first impression.
Video and Animation
Businesses are increasingly turning to video as a medium for marketing their services. For most users, videos are easier to understand and more interesting than text. As such, introducing video to your website is a great way to entertain your visitors and convey your message more effectively. Although it can be more time consuming and costly to produce videos than written articles, the end result can be worth it if it helps reach a wider audience. Animation is another way to incorporate moving images into your web design. A popular way of implementing this feature is animating your logo. Still, it’s important to make sure these animations are not over the top, and that they complement your brand.
Custom Illustrations
Using stock images has its perks — there are libraries of images to choose from, they can easily be accessed and added to your website in no time. However, these images are available to everyone, so it’s common to see multiple websites using the same set of pictures. What’s worse than using the same images as your competitors? Ordering custom illustrations to be made exclusively for your website portrays authenticity to your visitors. It helps your website stand out, and potential clients are likely to conclude that you pay attention to details.
Typography
It’s important to pay attention to the fonts you use on your website since some have been proven to be drastically more effective than others. A great font strikes a balance between readability and aesthetics. Just as with illustrations, it’s crucial to avoid fonts which are too widely used in order to avoid blending in — custom fonts are certainly a good idea if the design budget allows for it. A trending alternative to complete customization is using what’s called variable fonts. Variable fonts give the option of customizing and tweaking existing fonts which allows you to achieve a unique look without splurging on font design.
Conclusion
The success of your business is closely tied to the quality of the website you run. The above-listed trends and features are just some of the ways you can optimize your website and help your business achieve its full potential. For even more web design trends as well as some successful case studies you check out this comprehensive web design trends infographic.
