Social media can directly influence the traffic, grow your community of readers, and further expand the reach of your brand.
According to stats, Instagram has over one billion active users monthly. The chances of your well-thought-out and creative posts getting lost are rather high.
So it is better to consider Instagram as a separate search engine by itself. It has built-in algorithms that determine the relevance of a post and how its promoted. With the right SEO, you can certainly drive organic growth into your account.
1. Start with the Profile
Do not underestimate the power of first impressions. It would take a few seconds for a user to scroll down your feed and decide whether to follow you or not. Make sure that your profile is set to public, have a catchy name and a recognizable profile picture.
Also, you can set your profile as a business account and regularly check on the insights. To increase visibility, link your account to other social media pages.
2. Make use of Keywords
Keywords serve as an integral part of effective SEO. As soon as you identify the ones relevant to your brand, include them in your profile. The best way to do this is to include the primary keyword in your username and the display name itself.
A simple example of how to do it right is evident from the work of marketers of Essay Pro. Specialists make it easier for students to associate the name with the services of academic writing provided.
Further on, you can then incorporate the secondary keywords into your bio and post descriptions. It is another way to make sure that your profile matches the users' search intent to the fullest.
3. Include a call-to-action
The option to add a URL in a bio section is one of the best ways to lead the followers to your website. Writing a call to action for the Instagram posts along with the link would encourage customer engagement.
The trick, however, is to keep changing the URLs to lead to different landing pages relevant to the promotion of a range of products.
You should also include these CTAs in all posts, largely promoting the link attached to your bio. Creating an exclusive landing page for Instagram would make it easier for followers to find the products.
4. Introduce keywords as Hashtags
Descriptions are not the only place for keywords. Hashtags play a similar role with regard to Instagram algorithms.
The platform allows you to add 30 hashtags per post. Add a variety of them but stay specific. This will increase the chances of attracting a wider and more diverse audience.
The key is to add a mix of relevant, popular, and niche keywords that are easily recognizable and will enhance your following.
5. Always Geo-Tag
In case you are promoting a product locally, or you have local retail, it is always recommended to tag the location in your posts. You can also include this location as a hashtag.
This will help your posts get on top of the results for people who are following certain hashtags or location. Such local SEO technique works great in attracting followers from the area concerned.
6. Benefit from Instagram Alt Text
Alt-text is a feature many users still do not know how to benefit from. It is a written copy that appears in place of the image if it fails to load.
The primary aim to include this feature was to improve the experience of visually impaired users on Instagram. This feature could also be beneficial in terms of SEO.
Instagram automatically assigns an Alt Text. However, it would be better if you edit it yourself to include the right matches and keywords for the photo. You can write the text by selecting the "Advanced Settings" before you share the post.
7. Monitor using Analytics
With every new strategy you implement, it is best to keep track of the results using Instagram analytics. It will tell you which posts are better, which posts are yielding you more followers and which ones your audience find engaging. This will give you a good idea of which keywords work the best for your brand.
It is worth noting what time works best for sharing your posts. It could make a significant difference to the engagement.
It might take you some time to find the right tactics to boost your SEO. Tracking each post would give you a better idea of how to approach the next one.