As of the most recent data from 2021, the Instagram audience totals around 1.074 billion users globally. With such a vast audience pool, one would think it feasible to gain exposure. However, unfortunately, that's not the case. Most business owners or to-be influencers find their growth to become stagnant and reach a plateau once they hit a particular digit of followers.
What would be the reason behind this decrease in pace? Taking corrective measures can be challenging if you don't know what to fix. Read on below to get a grasp of what you could be doing wrong.
Why Your Instagram Audience Isn't Growing
Lack of Engagement with Instagram Audience
On a platform as socially engaging as Instagram, a lack of engagement with the audience can lead to a decline in interest. Ensure that you keep the social element of the platform alive by networking with your Instagram audience.
Remember, your work doesn't end with posting content. Respond to comments and portray to the algorithm that you're alive and active
Lack of Regular Posting for Instagram Audience
Consistency is the key, following diet plans or maintaining an Instagram account. According to Instagram chief Adam Moserri, the frequency of posting content on the feed should be two stories every day and two posts per week.
When influencers hit a follower mark of 5 or 6 digits, it is essential to keep the viewers engaged with quality content consistently.
The Shadow Banning
A drastic drop in engagement could be because of shadow banning. Instagram's algorithm often works in mysterious ways. Shadowbanning is when your content is not visible for different communities worldwide. As a result, all your media, as well as stories, will not show up anywhere. The worst part about shadow banning is that it can go undetected for 14 to 30 days.
The best way to avoid this situation is by ensuring that you make use of a few bots as possible. Moreover, stay far away from hashtags that can get you banned.
Lack of Cooperation with Accounts
While networking with the Instagram audience is important, staying in touch with your fellow influencer or business accounts is crucial. Working together with different brands and accounts can lead to a higher level of exposure and consequently lead to better organic reach.
From collaborations to better PR, the benefits of cooperation with other accounts are endless.
Uninteresting Material and Content
Lastly, one of the most apparent reasons your Instagram audience isn't attracted to your content is that it is not as attractive as you think it is. Keep your content relevant to the masses yet unique to be a highly followed account.
Your content should highlight your unique character traits while being worthwhile for the Instagram audience. Look at your content and gauge how it compels the audience.
Instagram audience growth pace coming to a halt can be one of the most demotivating things for a content creator. Make sure that you don't over-promote your content and be yourself. Keep the elements mentioned earlier in consideration, and you'll be good to go.