A search engine where almost the whole world is engrossed in? Google in 2021 is still the absolute favourite of people. To be featured on the first page of the search engine makes you famous like nothing else. Imagine being this successful. Who doesn’t want this kind of success? To rank higher on Google in 2021, you need to follow simple rules and agendas. If you do, success will be on its way to you in no more than a short duration.
What do people want to see?
Ever since COVID’19, the most searched piece of information on Google is how to earn money online. Many people lost jobs during these challenging times. On the brighter side, many people learnt ways to earn sitting at home because everything became online. If your content creates a way for people to earn money, the content would obviously be shared and read more. In this way, people's search intent to earn money leads to people searching for this type of content. Thus, visiting the website and adding to the viewership.
How original is the content?
Google today has so much content that the only type that stands out is something original and unique. Google and its users prefer quality over quantity. Nothing can stop you from ranking higher on Google in 2021 if you have fresh content and adheres to the audience's needs.
It must be easy to read and understand and must cater to a wide demographic. This means it should have diversity. Also, it should have a polite language style so that it does not offend a particular group. It should be free of hate and violence because content usually gets reported and taken down.
Speed of Website Loading and Mobile Friendliness
This generation cannot tolerate slow speed, whether it is anything, ranging from work to machines. Our generation, just like toddlers, has a short attention span, so one should keep in mind that to rank higher on Google in 2021, one must have a fast and responsive website that can illustrate the information in front of the users' eyes within milliseconds.
Moreover, the increase of internet usage on smartphones compared to laptops and other devices has increased the demand for mobile-friendly websites and content that do not take much space on the mobile’s screen and are easy to navigate through.
Ranking high on Google in 2021 is not an easy task because there is so much competition, and with quality content everywhere, one needs to think totally out of the box for the content to be a success. With these tips, your aim to rank high would be much easier, especially if you have mastered the art of including popular keywords in absolutely everything you write. Remember, the audience is essential. If you can give the audience what they want, the world is in your hands.