The B2B business model is the rising star in E-commerce economy. With estimations like those by Forrester Research which show that by 2021 B2B E-commerce transactions will reach $1.2 trillion, It’s no wonder more and more eyes are gleaning toward this business model.
Even though being just a small cog in the well it’s shining more and more brightly as the rate of B2B E-commerce sales is steadily increasing. This is just one indication of B2B customers getting more into online engagement and E-commerce.
Unfortunately, such rising prospects always attract wider and unwanted attention. That is why nowadays B2B companies must make a special effort to distinguish themselves from the competition and engage customers in an efficient way. Thus, paving the way to increased company profits.
Interesting and Approachable Web Content
76% of customers tell that the crucial factor in website design is its ability “to make it easy for me to find what I want”.
Beginning with the home page and ending with a product description keep your customers engaged the whole way. To do this, first think and try to guess their exact problems and needs, while offering adequate solutions.
Quality website design is just one of the solutions. Simplistic and minimalistic design is often favored by customers, especially if it allows easier browsing and ease of access. Use a font that easy to read but can still catch attention. Use the Hemingway app and Grammarly to increase readability. Learn to appreciate and use your customer language.
Also Read: Shopify for ecommerce
Find a way to discreetly point out your USP (Unique Selling Proposition). What makes you stand out from the E-commerce herd?
Logo & Brand
A good design starts with branding elements. Branding means adding your own personality and flair that spills over onto your website. The bigger the personalisation the more customers are inclined to be interactive. Think in terms of typography and a visual element that are aligned with values that make your brand original.
Use branded scenes in backgrounds, forms, header images and all other web elements that represent interaction points between you and your customers. Branding allows your customer to easily identify and recognise your brand while simultaneously strengthening the company's identity.
Create a compelling logo. A logo will allow you to graphically explain what your brand and products are about. Over time your brand originality and growth will be symbolically represented in your company logo, so choose carefully.
Go Mobile
Smartphones are beginning to be the queens of E-commerce chess. Just in Australia, 45% of customers said they purchase products online using their tablet or smartphone on a monthly basis.
No wonder that wholesale distributors in Australia have already expanded their e-commerce offers onto this platform. B2B buyers are no different. They are increasingly similar to normal consumers in their wish to inspect a product, place an order and do away with paying.
Mobile commerce is known for better traffic, faster purchases, less loading time and the ability to allow customers to multitask and be mobile while doing the actual shopping.
One way to improve your customer mobile shopping experience is PWA studio. It's a software that developers use to create a colorful and engaging user experience that boosts engagement and conversion rates.
Optimize for mobile:
- Remodel your website to have a design for small screens also.
- Use E-commerce platforms that are mobile-optimized so customers have a congruent usage.
- Use social media heavily for business branding and content expansion.
- Provide simple access to a field sales team, digital and customer service reps non-stop support
SSL Protection
SSL is an abbreviation of Secure Sockets Layer, a standard technology in cyber security that works by establishing a protected (encrypted) link between a customer browser and your web server. This link enables that all data sent and received between browsers and servers remains integral and private. It’s an industry standard used by millions of websites for protecting their online transactions with customers.
To use it and create an SSL connection, you will need an SSL Certificate. When choosing to activate SSL on a web server, you will be required to complete different questions about website identity and your company.
These nuances are usually invisible to your customers. Instead, their web browsers will give them a key indicator about are they protected at the moment with an SSL encrypted session. The black lock icon in the upper right corner, just before the URL address. Any customer that clicks on the lock will see a display about your SSL Certificate, it's details or lack of it. SSL Certificates are only given to either legally accountable individuals or companies.
When going to a website, check their URL, and if it says “https://” instead of “http://” it means it is protected by SSL.
Conclusion
The aforementioned tips are just some of many tips on how to develop a better B2B E-commerce store. Use the right mindset and try to improve upon these tips the best way you can.
