6 Reasons Why a Logo Is Important

Last Updated at : November 24, 2018 By - Guest Contributor | 87

    From great brands that have stood the test of time, to startups that are raring to make it big, a company’s logo goes a long way in representing and promoting a brand. A captivating logo stands as a graphic metaphor to describe what values the brand and its products represent. It serves to be a subtle, yet significant marketing icon for the company. It’s no wonder that brands are ready to pay a premium for designing exceptional logos for their products.

    To address this requirement, many creative designers have come up with their own institutions that specialise in crafting unique logo designs for companies. These agencies employ a dedicated team to get the requirements from the customer and transform their words to a meaningful logo design. There are many good agencies to contact if you are looking for logo design in Ahmedabad.

    Let us see the main reasons why logos are so important for the recognition of a brand.

    Visually explain what your brand and its products stand for

    A company’s logo graphically explains what your brand is essentially about. For example, the logo of a restaurant or pizzeria may typically have colours like yellow, green and red that are inviting to the senses. Similarly, an automobile manufacturer may go in for a symbol representing the starting letter of the company name or any famous symbol synonymous with the brand’s offerings.

    Speak of the brand’s caliber and its values

    An effective and eye-captivating logo helps to add credibility to the value of the brand. Over a period, the brand’s growth and uniqueness become symbolic with its logo. It is therefore important to pay attention while finalising a logo for your business. The logo should be simple yet effective and capture the essence of what it stands for.

    Add panache to the identity of the brand and invite investors

    A company’s logo also helps in elevating the firm’s reputation and pride. Buyers and investors are drawn to the brand’s businesses through the company’s logo. They associate the successful streak of a business with the brand logo and that is what invites them to collaborate with the business. It is therefore very evident that an effective company logo increases the company’s potential to find promising business clients and promote growth.

    Market your brand and its reputation to end consumers – Increase sales and profitability

    It is a very volatile retail market and only the most innovative and competitive businesses can stay put in the market for the long term. It is therefore very important for businesses to own a logo that relates to the buyer’s sentiments. The logo should help them market their brand to consumers in a very convincing way. Buyers are no more uncomfortable trying new products. If the products are exceptionally good, consumers will be drawn to the products. It is here that the product’s brand name and logo play a significant role. Over a period, consumers start associating quality to the brand name and its logo.

    Make your brand stand out from the rest of the crowd

    Through time it is evident that the company’s reputation and quality are paramount for its business to be successful. It is also very clear that people identify a quality brand through its logo that stays in their memory for good. So a brand essentially speaks through its logo. Thus a reputable logo makes heads turn and uniquely differentiates the business from its peers.

    Potential to use the logo to market newer products

    With the success received through the brand name and its logo, businesses can look forward to introducing new products under their fold. Since the initial struggles of attracting consumers are not there anymore, it is easier for companies to taste success with new product launches. Companies can also market products of other manufacturers and new entrants in the market through their brand name. This results in wealth creation for the new companies and gives them the opportunity to get started in the market. In this way, the established company can also expand its consumer base and step into unexplored business opportunities.

    Final thoughts

    Creating a unique logo is very critical to ensuring that the brand reaches the right people and gets marketed effectively. It leaves an indelible mark for the entire lifetime of the brand. It is therefore critical to choose the right team of creative professionals to translate the aspirations of the brand to a meaningful brand icon. Thought should also be given to ensure that the finalised logo is what you want people to associate your brand for. Any deviance from this will definitely create a gap between your brand’s ideal and what your logo talks about it. The brand and its logo, therefore, go hand in hand.

     

    blog user
    Hermit Chawla

    Hermit Chawla is a marketing manager at Spark Design & loves to share his thoughts on Creative Graphic designs.

    Related Posts

    The increasing mobile nature of the e-commerce market is one of the defining characteristics in the next few years with a steady increase in the number of apps available for online shopping and sales, along with a growing number of web-based numbers.

    Graphic designers are creative people. Therefore, they cannot work under restrictions. In addition, their commitment to their projects has to be total, while they work.

    In logo design one needs to take into consideration different screen sizes on which it will be viewed

    Well, that was it, now we can simply jump to validating our form data with jQuery validate plugin & see how its done in no time.