See, your logo would be the first element in your whole marketing plan that anyone would ever see
before making the call. So, it should rightly represent your business and the kind of promise your
real estate agency claims to make.
Wait, are you preferring to own a rooftop logo design for your real estate agency?
BIG MISTAKE!!!
In order to make your realtor branding a success, you need to practice the rule of uniqueness!
There are more options than a mere rooftop realtor logo that guarantee your branding’s success
from day one.
Why Not Generic Rooftop Logos?
Before we go further, let's look at why you must not choose a rooftop logo design.
Being common in every other real estate brand's logo is the rooftop logo's biggest crime. Just think
about it that when everyone is using the same kind of logo, how will you achieve your branding
goal? Even worse, some other realtor will benefit from your branding efforts due to similar logo
design. See, your realtor logo is meant to give your brand a distinct identity and not confuse your
clients due to a common design.
So, never go for a generic rooftop logo design if you want to make your real estate agency a success.
Important Realtor Logo Design Tips:
Don't be so disheartened for not using the rooftop logo for your realtor brand as there are various
options that you can consider. In order to give your realtor agency a unique identity, there are few
important points that you should consider while working on the logo design.
Follow these tips and make your realtor logo design flawless and fabulous:
● If you think that a rooftop is the only option to establish yourself as a real estate brand, there
are other options such as initialism. You can use your company name’s initials (or initials if it’s a
longer name), and use it in an interesting manner. Yes, you can include your business name’s
initials to hint at your part of the real estate industry.
● Contemporary designs are not your enemy! Embrace them and see how wonderfully they
accommodate your realtor branding needs with their unique design patterns. You can turn to
wordmarks and mix them up with a symbol that best describes your agency in order to form an
excellent Customize Realtor logo design.
● In order to make your real estate brand more relatable with your key clients, don’t shy away
from displaying your business type. Since there are several real estate business types, be very
specific what particular real estate business you do. And not just that, try to include it in your
logo design, too, which can have a positive impact on your overall branding score.
● Are you a family-owned real estate company with a prestigious track record that has expanded
over decades? Why don’t you display this special quality that distinguishes your real estate
company from newly established business? And this could be a fantastic idea to benefit your
realtor branding with a vintage real estate logo design.
● If you think that a strictly professional realtor logo design won’t benefit your branding to make a
respectable place in the market, go in the opposite direction. You can say the same thing but in a
semi-artistic manner using abstract artform and benefit your branding. Doing this would not just
allow you to be different in the top realtor’s list but also express your marketing message in an
engaging way.
