Mailchimp has made emailing easy. Emails are some of the most effective means of communication, especially between brands, businesses and even big corporations. Here are the 5 advantages of using Mailchimp.
Simple & Free
One of the biggest advantages of Mailchimp is that it’s completely free to use. Anyone and everyone can get started with Mailchimp, by making a free account. If you have less than 2,000 email subscribers, then the free plan is perfect for you. Mailchimp allows you to send almost 12,000 emails for a month, with the free plan. It delivers simplicity and ease to beginners in the business and entrepreneurship field. Another great thing about Mailchimp is that the layout and interface is easy to understand. You don’t need to be a marketing expert or pro at emailing to get the gist of Mailchimp. Ready-to-use templates are available and you can even customize the draft and emails accordingly. Who needs a degree in marketing or technical support, when you can send professional quality emails with Mailchimp?
Also Read: Email marketing mistakes to avoid
Good Analytics
Email marketing is all about having details on the activities of the subscribers. Mailchimp is all about their detailed analytics and how it tracks and records every activity. Whatever email you send, Mailchimp will give you an insight on how many emails have been opened, which links have been clicked, what the response rate is and whether or not people unsubscribed from the newsletter.
Amazing Features
Mailchimp takes boring and usually ignored emails to the next level. There are many interesting features, which are available, free of cost, obviously, for all users. You can get access to:
- Lading pages, which give legitimacy to your brand.
- Email designer and unique templates, to keep the emails looking professional and visually appealing.
- Other perks like welcome messages, notifications, engagement messages and updates.
- Sharing on social media platforms for organic marketing.
Prompt Customer Service
Some might think that the customer support of Mailchimp will be unhelpful, since it’s a free service, but it does a good job at solving any problems and resolving any queries users might have. The customer service representatives can be contacted easily and the action will be fast and effective. Since it is pretty easy to use and users typically have no problems with it, Mailchimp still offers assistance of any kind, with a speedy response.
Preference Based Marketing
If you’re using Mailchimp for promoting an online store or any e-commerce business, then there is preference based recommendations for the subscribers as well. This leads to good traffic and the right audience is targeted. Mailchimp will take the preferences of the user in account, through the regular online algorithm and recommend things which could interest the buyer. This is done by taking regular inventory of the subscribers and what’s fascinating is that the recommendations are always on point.
Also Read: User unknown in Recipient table fix
If you want to get your marketing game together and focus on making eye-catching emails, then Mailchimp is going to help you out a lot.
