Facebook and its statistics have effortlessly become a part of our lives. Not a single day goes by when you don’t use it. It is one of the easiest ways to share information with the audience. This information can be it personal, political, educational, or any other.
One of the most popular platforms that have been connecting people for ages has now become a way to spread awareness and news too, which reaches millions of people. It is because Facebook is one of the most used platforms today on the internet. Other than that, there are a ton of other things we rely on Facebook for.
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The popularity of Facebook has made other brands rethink their marketing strategies and how they deal with their customers. And now, many businesses rely on Facebook for their marketing and to connect with people. This makes it crucial for each company to stay ahead of trends on Facebook and their statistics to get the most out of their efforts.
The Number of Users:
There is no hidden truth that Facebook attracts a million users and has been connecting them for ages. The statistics show that Facebook has around 2.80 billion monthly users and 1.84 billion users that use the site daily. Now, this not only means that all those people were using just Facebook, but it additionally comprehends that the people used at least one of Facebook’s core products (WhatsApp, Facebook, Instagram, or Messenger)
The King of all Social Medias:
Facebook assists more than 59% of all social media users from around the world. It is an undefeated champion, and no other brand can beat it, at least not any time soon. People daily spend hours scrolling up and down their Facebook feed. This makes it the most used app compared to Snapchat, Instagram, Twitter, or any other brands trying to compete. And the prime reason why Facebook can assists billions around the world today is that it caters to the needs of its users and mold itself accordingly.
Businesses Often Use Facebook for Promotion:
Facebook has more than 200 million small-scale businesses using its platform to spread brand awareness. Other than that, the platform assists these businesses to promote their services and products. Facebook is the preferred marketing medium for most brands because Facebook pages help their brand reach one of the largest communities. Moreover it specifies and builds an audience to connect with you and your brand who share the same interests. This makes it easier to promote and share your brand with those who might give you sales.
Facebook Users Prefer Mobile Over Desktops:
Another reason why Facebook has become so popular over time is its mobile accessibility. We all know mobile phones come in handy and are a preferred medium for everyone at all times. The statistics show that 98.3% of people use their mobile devices to access Facebook. This leaves out the minority of 1 % percent of people who still use desktops and laptops to log in to their accounts. Due to it being easily accessible on people's features, Facebook has become one of the most downloaded apps worldwide.
Average Time Spent on Facebook:
On average, users scroll up and down their feed for about 19.5 hours each month. This means that it is also one of the most used mobile apps apart from being the most popular. In comparison, people spend relatively the same amount of time on WhatsApp, Facebook’s other prominent social media messengers, with an average time of 19.4 hours/ month.