Today, companies can market their products and services on every device possible. If you want to stay relevant, you must keep up with the latest digital marketing trends. This post takes a close look at the top 11 digital marketing trends for 2021, as mentioned below.
1. Chatbots
Chatbots have emerged as a reliable communication tool that companies can use to seamlessly interact with customers 24/7. Since chatbots use artificial intelligence, they allow companies to deal with users in real-time.
By adding a chatbot to customers, you get to help customers find information that they are looking for. Here are some of the statistics that you need to know about.
- Chatbots have become the fastest-growing communication channel.
- Around 15 percent of customer service interactions were expected to be handled by a chatbot back in 2019.
- About 67 percent of global customers have interacted with a chatbot in the last 12 months.
2. Personalization
Another digital marketing trend that you cannot ignore in 2021 is personalization. Customers today demand a personalized experience. If you want to be remembered by customers and ensure that your brand stands out, you have to opt for personalized marketing.
Gather client information and create compelling email campaigns directed towards each group based on their behavior, interests, and purchasing propensities.
For example, if an intended group likes entertainment and hip pop music, you can send emails containing pop culture references.
3. Voice-Powered Searches
With smart home devices on the rise, people are turning to Siri, Alexa, and Google Assistant for their online searches. This means that businesses will need to focus on voice-powered searches. Voice assistants are used more than ever before.
Improve your digital marketing strategy by creating content that is mobile-friendly and suitable for Siri, Alexa, and Google Assistant. It will help boost your local SEO performance. Understand the long sentences used by your target audience and include them in your content.
4. Video Marketing
In addition to leveraging YouTube, you need to create videos for other platforms such as Facebook, Instagram, Snapchat, TikTok, and the like. Video marketing helps you drive higher engagement and direct traffic to your website.
Create compelling videos to convince customers to purchase from you and encourage them to share your videos to improve your reach. A great thing about videos is that you can easily reformat them for different platforms.
5. Marketing Software
Internet marketing services are on the rise. This has led to the creation of marketing software that you can use to accelerate growth. It will provide you with a variety of tools that you can use to better market your products or services.
The reason why you cannot ignore the trend in 2021 is that it lessens dull work and streamlines all your advertising endeavors. Take advantage of the software to monitor the customer journey and better communicate with clients. You will find it to be extremely useful.
6. Influencer Marketing
Emily in Paris perfectly depicted the power of influencer marketing. Companies are jumping on the influencer marketing bandwagon, and you should too. It is a type of informal promotion that utilizes key players in the field to intensify your marketing campaign.
Influencers are popular celebrities in their industry, and you should work with them to target your niche. AI is likely to help with influencer advertising to ensure that companies find the right influencers to work with.
Take advantage of AI to search for influencers that offer better engagement and a higher possibility of boosting your revenue.
7. AI Taking Over
Speaking of AI, it is expected to take over every aspect of digital marketing. From analyzing shopper behavior to gathering information from social media platforms to comprehending the latest trends, AI has a lot to offer.
Some of the areas where AI will reign supreme include content production, email personalization, fundamental communication, eCommerce transactions, and product recommendations.
8. Social Media Stories
More and more people are posting social media stories, and your brand needs to follow suit. Use the latest filters and features to post engaging stories. It seemed just like yesterday when Snapchat introduced the idea of the story.
Today, the concept has dominated all social media platforms. Cash in on FOMO (Fear of Missing Out) to increase views and get noticed.
Social media stories help generate more traffic, increase brand awareness, ensure consistent engagement, and tend to be cost-effective. Include a clear call to action, live videos, location tags, and links for the best outcome.
9. Social Commerce
By introducing Instagram check out, you get to ensure that users can complete their purchases directly on the app. This makes running an Instagram store a whole lot easier. The trend is expected to help brands decrease the risk of cart abandonment.
10. Transparency
Customers in 2021 demand transparency. Straightforward organizations are preferred by clients. By ensuring transparency, you get to connect with customers on a deeper level and boost sales at the same time.
11. Customer Retention
With competition at an all-time high, customer retention should be your top priority. Businesses have realized just how cost-effective customer retention is. Hence, you need to promote existing customer relationships.
Conclusion
Digital marketing plays an integral role in helping businesses achieve their goals. From chatbots to customer retention, we have shared the latest digital marketing trends you cannot ignore in 2021.
Improve your digital marketing game by creating a strategy that incorporates every trend. It will help ensure that your business does not miss out on any opportunity.
