Losing traffic to your page is one of the more difficult things as a business owner to experience because that can be the lifeblood of your business. There are several reasons why you might be experiencing the decrease in traffic. Unless you have experience it can be difficult to figure out what the reason is for that decrease in traffic. We can help you regardless of your business and location within the U.S. There are a few reasons why you might be experiencing a decrease in SEO traffic:
Page experience, site speed, and core web vitals
Content stopped meeting Google requirements
Link spam & guest blog posts
Page Experience
The biggest thing within the page experience is that Google is looking for the overall experience of the end user. There’s a lot of technical jargon, but the bottom line is the coding behind the page needs to be updated to Google’s standards. The easier you can make your site for your audience to navigate the better your page will perform in the user experience.
Site Speed
The faster your webpage loads, the better it can rank with Google and in SEO. Pages that have large files and are heavy on video content sometimes load slower. Because the site speed is a major factor in the audience’s experience, this is a major contributing factor in that. By minimizing video and picture size, without changing the quality of the photo, it can help in the site speed. There are other things that can be done on the backend, but we would recommend hiring a content optimization company to take care of those aspects.
Unintentional incorrect actions when working with your own site
As you are working on your personalized page rank, there are always things that can go wrong without you knowing. Maybe you forgot to update a plugin, or you changed some of your content that became less appealing. Maybe you affected your page’s loading speed by accident. There are a number of things that can cause a decrease in SEO traffic that you can do without even knowing. There are several mistakes commonly made in regard to your website’s SEO strategy, specifically with the keyword usage.
Content stopped meeting Google requirements
Google makes updates periodically that you need to be aware of. We recommend keeping up with these updates because they can heavily affect your page’s SEO ranking. In turn, that can drastically change your website’s traffic. One key thing that can put you at the front of how to boost organic traffic is to make sure you follow Google requirements and understand what new focuses come up and when. Playing catchup to regain your ranking is very difficult. Staying on top of things can really help you keep your traffic.
Bad backlink profile and guest posting
Unless you hire a professional, it’s important to understand how to manage your backlinks. If you don’t stay on top of those, you can attract some negative backlinks to your site. Google looks at the backlinks as relevance and authority to legitimize your site. If those are bad, your site is bad. Guest posting is something that can also add authority to your site. The better the post, the more google looks at your page as credible. The opposite of those two things being good, can be detrimental to your site. Be sure to stay on top of these things in order to maintain the SEO ranking and the traffic that comes with it.
How to manage your backlinks
Managing your backlink profile takes some time to learn. You need to keep track of what pages are linking back to your page. You need to keep track to make sure those pages don’t get spammed by negative backlinking pages. You also need to make sure you don’t have other pages that have a negative profile start backlinking to your page, or from your page. If this starts to happen, you need to take control of it right away. You need to delete those negative backlinks as quickly as possible. On the other hand, you need to get other positive pages to link to your page as well. The more higher quality, positive backlinks you have the better you are in your position.
What is guest posting
You need to have a plan that involves guest posting. A major part of your online strategy should come from digital marketing guest post. This is where you have a blogger do an article on their site about you. They can do it interview style or get some quotes from you. As they highlight your expertise or your company, they will link from their blog to your site. This adds credibility to your page and gets your name out to their audience. This equals more individuals seeing your page and you in general. The more you can have guest post about your page, the further your audience reach. This is a great strategy to growing your reach. Not only that, but it adds authoritative, credibility, and legitimacy to your site.
Photo by Mikael Blomkvist from Pexels https://www.pexels.com/photo/business-plan-schedule-written-on-the-notebook-6476808/
Conclusion
There are a lot of things that can go wrong when working on your website. Be careful and have a plan when you start to work on improving your website. Sometimes it may take hiring a professional, and sometimes you can do it yourself.
As you do these things, you will be able to set yourself up strong to avoid losing SEO traffic. If you’ve already experienced a loss, these things can help get the traffic back. It takes time, patience, and consistency to make it work.
Description: Setting up your website can take a lot of time and effort. Understanding how to boost organic traffic to your site will set your business up for success and put you way ahead of your competition.
