If you are someone who started their publishing journey by being a blogger or a small startup, then you must know about Ad Space. Anyone's website generating considerable traffic means they are looking for ways to make money from it. Rightfully so, because when a website gains a considerably large audience, it converts into an asset that can bring in a stable income.
What does it mean to sell an Ad Space?
It doesn’t only take a website to sell ads that you can monetize, and there are other requirements. These requirements necessary to fulfill the selling of an Ad include original high-quality content, site traffic, design, and functionality.
Various methods for selling Ad Space
We’ve covered the basics of what it means to sell an Ad space. Now, Let’s take a look at a few tips and methods on how to sell advertising space on your website effectively.
Affiliate Marketing:
Perhaps the easiest way to start monetizing your site is to join an affiliate program and become an affiliate publisher. An affiliate publisher is a blog or website that publishes an affiliate link with their content that helps businesses with conversions. The site’s audience and the advertiser’s target audience overlap, making the whole process happen organically.
However, this type of digital marketing is performance-based, which means you get commission and compensation based on the pay-per-sale (PPS), pay-per-action (CPA), cost-per-click (CPC), and cost-per-thousand-impressions (CPM).
Programmatic Advertising:
Programmatic advertising is an automatic process of buying and selling ad space, making use of the technology. With the use of the word ‘automatically,’ you might assume it would hinder your control over the whole process. However, it is the complete opposite. Programmatic advertising provides advertisers and publishers with a large number of control options. In addition, this benefits both while completely eradicating unnecessary and time-consuming manual negotiations.
It is easy to start as a seller or supplier for an ad space using programmatic advertising. You just need to register on the supply-side platform (SSP) as a publisher. This platform connects the advertiser to the publisher’s website and provides the characteristics and details required. Moreover, publishers have the freedom to sell ad space through either; real-time bidding (RTB), private market space, or header bidding.
Selling an Ad Space Directly:
Direct-sold ads might enable them to exercise complete control over what is displayed on their site, among all the ways that a publisher can sell their ad space. One benefit of direct-sold ads is that you don’t have to share the ads commission with anyone.
As a result, there is one drawback to this. Selling ad space directly requires the publishers to manually search for advertisers. They can negotiate with each of them manually. This process is time-consuming and burdensome and even require a designated salesperson. This process eradicates the middle man of the ad selling equation. Therefore, a middle man such as SSP or Ad Network allows a direct relationship with the brands/advertisers.
Conclusion:
Firstly, publishers can generate a stable revenue by selling ads on their website, and they can do so from the various methods mentioned above. Secondly, make sure that if you choose to provide such high-quality content and audience engagement. The advertisers are forced to join your team by buying your ad space.
