Strategic Management Process: What is it?

The strategic management process should not be mistaken for the strategic planning process, which is a little bit similar yet it’s a different thing.

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Strategic management is a branch of management dealing with the long-term objectives of a company. It could also comprise defining the organization’s objectives and performance objectives, as well as integrating the organization’s strategy.

It can also include the establishment and operation of deviation restoration procedures if there is any need for it. The strategic management process should not be mistaken for the strategic planning process. These two are a little bit similar yet different.

The Strategic Management Process’ Philosophy

Consider this process as a philosophical approach to running a business when defining it. This is a catch-all term used for the process. The processes executives design and implement an operational plan that gives their business a competitive advantage. An organization’s higher management must employ data analytics to strategize first, then use this process to put that strategy into action.

So, what exactly is strategic management?

The strategic management process of a firm is a culture of constant evaluation. It cultivates, in order to outperform its competition. Regardless of how simple it may appear, this is a process that entails creating the organization’s overarching vision for current and future goals.

Developing the management strategies and implementing them takes diverse forms in different organizations. As a consequence, the business has a number of SMP models to select from. A lot of factors, including the current culture of the company, go into determining the best model. These factors include:

  • The organization’s market domination.
  • Style of leadership
  • Experience with developing and implementing SMPs by the organisation.
  • Competition and industry.

The Process of Strategic Management in Steps

Five strategic management steps must be completed in the sequence listed.

Setting objectives

This is merely a statement of the company’s mission. The strategy will include short- and long-term goals, as well as the strategies for achieving them and the personnel responsible for carrying out each activity that leads to the specified goals.


The analytical process includes gathering data and information that can help you achieve your objectives. It also comprises assessing the company’s market demands and reviewing any internal and external data that could affect the company’s goals.

 Creating a Strategy

A business will only succeed if it has the resources to achieve the goals set forth in the first stage. Determining which recourses the organization requires to succeed, as well as which goals must be emphasized and prioritized, could be part of the plan-making process.

The Strategy’s Implementation

The strategic management process’ goal is to assist an organization in achieving its objectives, hence it must have a strategy in place before it can be considered viable. Everyone in the organization must understand the process and be aware of their roles and duties in order to contribute to the organization’s overall goal.

Monitoring and evaluating

Evaluation and monitoring actions in the strategic management process include performance appraisal and regular reviews of both internal and external issues. The organization can make can take corrective action if necessary to ensure the SMP’s success.