How To Optimize Your Shopify Store For Better Conversions
Conversation rates are basically those numbers that tell about the success of your eCommerce store. When a visitor lands on your website, he goes through several steps such as landing on your homepage, checking out product catalog, checking out the price, adding product(s) in the shopping cart, and finally hitting the buy button.
As your visitor keeps moving ahead, with each step he comes closer to becoming your customer. You consider each step of this process, you’ll clearly understand what steps you need to take to improve your Shopify store conversion rate.
You need to micromanage literally everything.
When visitors usually walk into a retail store, a salesperson is always there to assist and motivate visitors to buy any of their products. But things are quite different when it comes to eCommerce as there is no existence of the chaperone.
That’s why it’s highly essential to optimize your eCommerce store for better conversions.
In this post, we’ll be discussing all the tips and strategies you can use to optimize your Shopify store.
So without any further ado, let’s begin.
6 Ways to optimize a Shopify store for better conversions
Highlighting product benefits
People generally buy products that are capable of solving their problems or make it easier to live their lives. That’s why it’s necessary to highlight the benefits and distinctive features of your products clearly.
We strongly suggest you avoid copy-pasting the product description that your manufacturer has given to you. Basically a product page is an ideal location to use targeted keywords to highlight why customers should purchase that particular product.
For instance, if you own a food eCommerce store, you’d like your customers to be aware whether a certain item is made of pure and organic ingredients that are also certified plus cruelty-free.
Here’s a real-life scenario of Jadon. They’ve made a point of emphasising the product’s advantages, such as higher protein content, lower saturated fat content, and so on. On each product page they have also added the key-details about their products such as gluten-free, diary-free, etc.
When you highlight the important features of your products, it motivates customers to buy that product, hence improving the conversion rate.
We strongly believe personalization is the ultimate key to success. It greatly impacts conversion rate.
Around 51% of customers expect from an eCommerce store to fulfill their needs and offer them relevant suggestions. When eCommerce stores offer personalized shopping experiences their sales increase by 20%.
If you really want to leverage on personalization, the most effective way to go about it is to use data science technology.
Data science basically helps you to categorize your customer based on their age, gender, purchase history, browsing behaviour, and shopping habits.
Using this strategy will help you to predict what your customers will purchase next they will visit your store. You can cleverly use this idea and showcase those products which you think they will buy. In this way you’ll be able to optimize your Shopify store to boost your sales conversion rates effectively.
You can use a personalized product recommendation app. The app is designed to recommend products to customers automatically. This will save your time and you can focus on other important aspects of your business.
Simplify the checkout process
Checkout process itself is a frustrating process, when they are too long and complicated, it drives customers away which means you will lose conversions just when a customer is ready to purchase from you.
According to a survey, 21% of US shoppers often abandon their shopping carts because they find the checkout process daunting and unnecessarily long.
This problem can be solved in two ways. One way to fix this issue is by using a progress bar at checkout so that your customer knows how many steps are remaining. They also motivate customers to finish the checkout process.
Another way to resolve this issue, is to offer a one-step checkout option. But don’t forget to offer sufficient payment options.
Include guest checkout option
If you’re not offering the guest checkout option, believe us you’re doomed. Around 34% of customers abandon their shopping carts because they don’t want to create an account on the store’s website to complete the purchase.
eCommerce merchants often worry about losing contact with customers when they’re asked to offer a guest checkout option. Don’t worry, that’s not happening because even if you offer a guest checkout option, you’ll still get enough contact details to reach out to your customers again in future.
Allow your customers to choose the option themselves as they want to create an account to save time in future.
Providing valuable and useful copy
Writing great product descriptions on your product pages is not enough to grab the attention of your customers. You need to put in some extra effort if you really want to improve your sales conversion rates.
Adding a blog to your Shopify store is a great idea if you want to inform, educate and engage your visitors.
As we believe, the more information and value to offer, the more your visitors will trust your brand and you.
Through blog posts, you can also flex your expertise, which will enhance your credibility and authority in the market. Plus blogs can help to bring organic traffic to your store.
Find out what’s trending in your industry and then create content because it will be more valuable. People who usually visit websites to read blogs aren’t ready to make a purchase immediately, but it doesn’t mean they will not buy from you in future.
Adding customer reviews and feedback
No matter how amazing a product looks but still people want to buy those products which have been bought previously. This is why adding customer reviews and feedback on your shopify store is essential.
72% of customers read customer reviews and feedback before making any purchase. It will also strengthen reliability and credibility of your brand in the market.
Add a separate section on your product pages that allow customers to add their reviews. If you get any negative review, immediately talk to the customer and fix their issue to avoid any loss.
To recapitulate, improving conversion rates of a Shopify store is not as daunting as it seems to most of the people. You can apply the above mentioned strategies to easily optimize your Shopify store for better conversions.