How is Twitter Used for Marketing?

Gone are the days when Twitter and social media would just be limited to memes and jokes. Now, the platform can be used for social marketing purposes as well.

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Gone are the days when Twitter and social media would just be limited to memes and jokes. Now, the platform can be used for social marketing purposes as well. But, how does one go about using Twitter for marketing? Read on to look at some marketing strategies you can implement by using Twitter.

Using Twitter for Marketing Purposes

According to statistics, as of the first quarter of 2019, m Twitter averaged around 330 million monthly active users! With such a vast audience easily accessible, it would be unwise to let them go and promote themselves. Here’s how Twitter can be sued for marketing. 

Pick your Username

First off, start by getting your feet on the ground and understanding the application. You first need to figure out a username that you would like to go by. You have up to 15 characters to make your new username.

Focus on the Brand

Since there are tons of users out there, you need to make sure your profile stands out. To do so, get yourself a bio, a cover image, and an avatar. Be smart here, as all of these things will portray your brand to the audience on the first glimpse.

Do Twitter Research

Now, research is a crucial part of every marketing campaign. Once you are on Twitter, head over to different online tools and see what your audience is talking about. Once you know what your competitors and audience are excited bout, you can form your tweets. 

Interaction is the Key

Interaction is the key to success. Various famous names such as Uber and Mcdonald’s tweet back and forth with the audience to keep them engaged. When you reply to positive and negative tweets, you look alert and in the game. 

Don’t Spam but Tweet Often

On Twitter, a lot is going on at all times. Make sure that you don’t stay behind. To do so, make a team that could cove teething on Twitter. The best part about Twitter is that you can post a lot, and it won’t stick out like it would on other social media platforms. You can start by posting one tweet and seeing the engagements. 

Keep it Short

No one likes reading long paragraphs, especially not on Twitter. Make sure that whatever you tweet is relevant to the audience and short. To the point, messages are quick and easy to read and might get more attention. 

Plan Your Tweets

While tweeting randomly might seem like the more straightforward approach, it is not the smarter one. It is best to plan your tweets, preferably at the start of the month. Each day of the week should be allocated to a particular campaign. Or you can split the weeks and assign a type top each. Week 1 one could be promotion, while week two could be employee-centric. 

Interact your way through Twitter, and you will have a blast while increasing customer exposure to your brand. Try out different online tools and the Twitter engagement analytics section to check your reach.

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