Websites attract many visitors on daily basis but not all of them convert into paying customers. Along with these tips, our site should be responsive website for the user’s good experience. According to a research, an average of only 13% of the visitors convert into paying customers, with the highest rate being 28%. Attracting traffic to your site is one thing and turning that traffic into paying customers is another. All that traffic means nothing if it isn’t bringing you results.
Here are some website design hacks that can help you convert your website visitors into qualified prospects and eventually paying customers.
Before we go ahead sharing the tips, it is important to discuss why the visitors don’t convert into paying customers. Here are some main reasons:
There are four key elements that every site needs in order to convert:
Let’s discuss all of them one by one.
Your website is the face of your business. If your website features an old, cluttered and scammy design, it will leave a very bad impression on the visitors. According to a research, it takes only 50 milliseconds for a visitor to form an impression about a website. Therefore, if your website design is unappealing, you might lose on a lot of opportunities.
Here’s are some changes you can make to your website to make it more appealing:
According to a survey, 7 in 10 businesses fail because they fail to connect to their target audience. So, identify your target audience using market segmentation and make your website’s design focused on your target audience. Making your website target audience focused will filter out unnecessary traffic and entices high potential leads.
Here are some questions to ask to identify your target audience:
Identifying your target audience will help your website in the following ways:
Giving away something for free or in exchange for an email address is how most of the landing pages operate. Free giveaways and offers don’t just convert your visitors into leads but also nurture your existing leads.
What you are going to give away will depend on the products or services you are trying to sell. So, do good research to figure out what your audience appreciates and values.
For example: If you’re a software development company, your business may benefit by offering a trial of your software to see if it meets their needs.
Make sure to make it valuable and easy for your customers.
Effective and psychologically persuasive CTAs (Call to Actions) can result in your visitors taking an action you want them to take. Your CTA should ideally demonstrate value to your target audience and should inspire a desired outcome in them.
The right mix of engaging content and the perfect CTA can do wonders for your business. Here are some things to keep in mind when designing your CTAs:
While most of the marketers focus more on SEO and social media to boost their conversion rate, website design is an aspect which is often overlooked. Most of the website design problems can be quickly and easily fixed with just a few tweaks. So, shift your focus on your website design for some time and convert your website into the high-converting salesperson your business deserves.