7 Essential Tools Every Digital Marketer Needs to Know About 

In 2022, digital marketing has proven to be one of the best ways for businesses to promote themselves because it is easier and cheaper than traditional methods.

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A digital marketing strategy is extremely vital for businesses these days. You must figure out where you want to go, how you plan to achieve it, and the steps you need to take to get there.

In 2022, digital marketing has proven to be one of the best ways for businesses to promote themselves because it is easier and cheaper than traditional methods.

Businesses that have had a lot of success by going digital have done so because they found the best digital marketing tools and techniques that worked for them, learned as much as possible about them, used them, and didn’t give up until they were successful.

If you’re stepping foot in digital marketing or want to add more creative tools to your arsenal, then you need to check out these seven extremely useful apps/websites listed below.


Canva is not a new tool. It is used for almost everything related to graphics and creating templates, business card designs, flyers, and more. If you want to promote your business through eye-catching graphics and designs, you can try Canva. It is available in free and paid variants. The paid version, aka Canva Pro, gives you more features to play around with and more designing tools. 


If you want to experiment with new keywords and rank them with others, then Aherfs is the tool you need to go for. It has a convenient site explorer feature, which shows and filters different keywords and shows the traffic for different websites highlighting these keywords. 


Clearbit is a great platform to interact with different customers. It helps you build your clientele, understand customers’ demands and talk about potential future prospects, keeping the client’s demand in mind. Although it can be an expensive tool, costing almost $12000 per year, it can help build your business. 


 If you’re looking for a good SEO optimization tool, then Clearscope is a good choice. Although it is relatively more expensive than most SEO keyword searching tools, it gives results based on high-traffic websites. The AI-powered report generator gives you real-time data from Google, making the optimization even more targeted. 


Say goodbye to boring promotional emails and make your emails more engaging with HubSpotHubSpot is a great way to generate interactive emails and eliminate obvious monotony. It gives access to many tools, and they’re accessible in one place for easier use. When you sign in for the first time, you get a free plan of sending 2000 emails with ready-made templates, which you can edit accordingly. 

Adobe Lightroom: 

The Adobe stack is the holy grail for people working in the digital media field. Lightroom is no exception. Its great editing features, photo manipulation through amazing yet natural filters, and the ability to process images with a few clicks make Adobe Lightroom a great and essential tool for digital marketers, regardless of their expertise. 

Google Analytics: 

If you need instant reports on how your website is doing and what tweaks and changes need to be made on the digital side of things, then Google Analytics will be your go-to tool. It also allows you to understand the dynamics of people visiting your website and how to handle the user interface to give the customers the best experience. 

To say that a digital marketer’s “toolkit“ wouldn’t be complete without these apps would not be wrong. These apps will make your work stand out.