10 Useful Web Analytics Tools

Today, we know that data has a lot of value, but it's also critical to analyze this information correctly. We produce data every hour, and most companies use it to their advantage.

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However, it’s impossible to succeed without data analysis tools. This article reveals a list of the most popular and valuable analytics tools.

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The Best Web Analytics Tools In 2022

The importance of analytics tools is clear: you get an insight into customers’ minds. However, what tools should you use?

If you are an owner of a small business, you may be interested in using free analytics software. Here is a list of free tools you may use:

  • Clicky.
  • Hotjar.
  • Open Web Analytics.
  • Amplitude.

However, paid analytics software offers better tools. Here is a list of quality paid web analytics tools:

  • Adobe Analytics.
  • Kissmetrics.
  • Chartbeat.
  • SEMrush.
  • Matomo.
  • Crazy Egg.

All these tools come at a reasonable price.


You can get the necessary information about your clients by using analytics tools. For example, your client’s location to market on the proper platforms and social media. You can also learn how long your clients spend on a website, etc. That’s why it’s critical to use analytics tools.