10 Most Common Web Design Mistakes Small Businesses Make
The purpose of your web design is to make the end-user experience extraordinary
Web design is the backbone when it comes to branding your company online. It is a form of art that allures the audience to stay on your site and browse. The purpose of your web design is to make the end-user experience extraordinary. However, some small businesses do not understand the essential points that must be kept in mind.
Further in this article, we will discuss the 10 most common mistakes that businesses make at the initial stage.
Site takes a long to load
Your site is considered slow if it’s taking more than 4 seconds to load all the content on your page. When a user is browsing the internet, he has many options other than providing excellent navigation with quick responses. Therefore, your user will bounce off to your competitor if your site’s taking longer than usual to load.
More than 50% of your traffic is approaching your site through their mobile phones. It is indeed necessary that your site is responsive to smaller devices. Make it your target to provide a tremendous mobile-user experience along with the quality of your site.
Web designing requires a lot of planning, from your design to the functionality of your site. If you require your audience to sign up for exclusive content, then formulate your designs and layout accordingly. Keep your site simple and easy to understand and use.
Search Engine Optimization is a must when it comes to gaining popularity and visibility after publishing your website. Keeping the SEO updated and intact to the competition will appear higher in the Google search engine. Our task is to get it to the first page since the 2nd, and 3rd pages are rarely visited.
No Call To Action
The CTA of your website is an essential feature that you must be a part of your website without compromising the quality. Your site’s CTA must provide relevant information to the audience that what they will be getting them signed up for after taking that action. However, please don’t overdo it and make it annoying.
You are getting viewers because they are keen to know about your business and your offerings. Always provide relevant information on your site that can help and clear the misunderstanding or confusion caused at the users’ end. Don’t put up irrelevant information that distracts the user from what’s important.
Emphasizing on Social Media handles
People today love using social media for everything. If you add your social media handles to the start of your page, there are high chances that your user will leave the site and visit your social media platform. The best way is to feature them at the end of your page so that after viewing your content if the user is eager to know more, he/she can visit them.
Design Problems: Unappealing and unrelated images
A picture speaks thousands of words. Indeed the saying is very true, especially when online branding photos and graphics play a vital role. However, many small businesses think that overusing images can make their site exciting and attractive. But that’s not the case since overuse of graphics can be annoying and can make you lose your potential lead.
Cluttering up your site
Remember that more is not always the way to go. Do not clutter up your website with extra information, irrelevant graphics, and constant ads. Try to keep it simple and sophisticated. Let your name and your content do the talking for you and marking your spot online.
Not focusing on the security
Lastly, make sure to keep your site secure. Get a valid HTTPS certificate to be recognized as safe by the browsers. This certificate keeps your information and your users’ personal information from getting targeted by cybercrimes. If you do not have HTTPS, your viewers will receive a message, making them leave immediately.