Cloud refers to the provision of storage through Internet-based computing. The term cloud has been in use for a long time, specifically since the 1990s and is also used to refer to IT diagrams. Interestingly, the cloud is an analogy and symbolic of the fact that the cloud in computing is where the data is stored. So it is symbolic of an actual cloud.
Businesses today need a lot of innovation and creativity to remain competitive. Technology has become a big part of business, and entrepreneurs are investing more into it. The Marketing Cloud is one technology that has gained pace and is now used widely by companies in different industries.
Cloud computing solutions have made it so much easier for businesses to store and access the overwhelming amounts of data they generate every day. This explains why approximately 94% of companies today utilize a cloud service.