What is Magento Used for & How Much Does it Cost?

Magento, despite its initial costs, opens unlimited doors in the world of eCommerce for its users

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Magento has become one of the most popular, if not the most famous, platforms in the e-commerce industry. It is an ideal platform to set up and scale various forms of eCommerce as it is open source. Therefore, household names such as Nike, Ford, Coca-Cola, Liverpool FC, and many more use Magento to amplify their business in the world of eCommerce. However, it is also costly to build a Magento store as it is a complex platform run by skilled and experienced developers. Hence, one should opt for a budget-friendly version of Magento. 

The Two Variants of Magento 

It is significant that one first understands the cost of the platform to understand the cost of the whole Magento store. The platform comes in two variants: the Magento Community Edition and the Magento Enterprise Edition.

The community edition remains to be accessible for users and hence the choice of most users. It also provides the option of customizing the store free of cost. The enterprise edition, however, comes with a hefty price of $22,000. It does have way more features at its customer service, but the price makes them seem unnecessary. 

Features That Add Up To Form Pricing

After choosing one of the two available store variants, the users then select various elements to formulate a store of their own. All these elements are of cost and add up to the total cost of the Magento pricing. These elements include:

  • The agency or the freelancer used to develop the website
  • The in-house team required for Magento development
  • Themes and extensions (each of which is priced separately)
  • The price of graphics as well as brand collateral 
  • the Domain used 
  • Magento Hosting
  • Search Engine Optimization and its hefty price tags ($60,000/year at least)
  • Maintenance of the store 
  • The active support required in case of emergencies

Due to the diverse range of options the users choose (and their varying prices), there is no set amount for pricing. It all depends on the decisions the users make in regards to their store. That, in turn, depends on what their business goals are and hence on their annual budgets. 

However, the cost of the development of the website depends on one more factor other than the choices made by the owners of the store. It is dependent on the reputability of the vendors and how much they charge for the services they provide.

It is also significant that one goes through the official documentation provided by Magento to learn the basics of the platform. However, if one does not know technological languages, one should hire a developer or a team of developers to handle platform optimization. This will, then, also add up to the total cost of the Magento store. 

Magento, despite its initial costs, opens unlimited doors in the world of eCommerce for its users.