Why is Advertising a dirty job?
There are very few businesses out there that will really open up about their advertising efforts. Most prefer to keep quiet about the lengths that they go to in order to publicise the products or services on offer. This is because advertising is often seen as a dirty word.
However when advertising is done in the right way it can have a hugely positive impact on both the business and the consumer. The business benefits by successfully advertising itself and the consumer benefits by gaining valuable information about what’s on offer. There really is no need for advertising to be seen as a dirty word, not when there are ways to advertise in an effective and useful way without causing annoyance to those who see it.
Avoiding the dirty word & Advertising in a positive way
When it comes to advertising, Ultimate Banners claim being seen is key! But this has led to advertisements being seen as intrusive and annoying. With businesses doing everything they can to get their products and services quickly marketed to the masses ahead of their competitors, a lot of advertising is now disruptive and seen as being somewhat negative. It is pumped out with very little thought being given to those who see it. This is why advertising is often thought of as being a dirty word; it’s seen as something that businesses don’t enjoy doing and consumers don’t enjoy seeing, but something that is a necessary part of operating a successful business. If a business can avoid advertising in an irritating way, then there’s a much higher chance of them standing out for the right reasons.
In order to watch an advertisement, something has to be disrupted such as an online video or a television show. Rather than gaining something or benefiting in some way, most people simply see advertisements as something to deal with until they get to the main event. They will put up with watching an advertisement, if it means that they can watch their chosen YouTube video at the end of it. However, this doesn’t actually need to be the case. If you can find a way to engage and entertain your target audience, they are much more likely to see advertising as something that’s worth paying attention to. Rather than switching off, they will take note.
It’s also well worth thinking about where you are advertising and who to. In order to benefit the business as a whole, you need to be advertising to the right people and on the right platforms. Advertising is rarely fun for a business; it’s expensive, it’s time consuming and sales are not always guaranteed. In fact, advertising can be a waste of time and money if it doesn’t work. However, by targeting a specific demographic in an exact geographical location there’s a much higher chance of success. This transforms advertising from being a dirty word, into a worthwhile marketing opportunity. Advertising doesn’t need to be viewed in a negative light, it’s simply a case of knowing how to advertise correctly.