Understanding the Importance of UX in Business

When we talk of the internet, we mean the way we interact with online businesses (or our friends on Facebook). It describes the ease with which we connect to our friends and how fast we can exchange information with them.

Reading Time: 2 minutes

This interaction is User Experience (UX) and it differs from one product to the next and from one website to another. For instance, we see some websites we visit online load very slowly. We get the temptation to leave the site and move on to the next one. Or the navigation of the site is so horrible that we cannot find what we want.

Pages that Load Fast

This kind of lag in the operations on the site will create a terrible impression in the minds of the user. He or she will trust nothing presented by an inferior website. If the site is well-designed and presents the material fast, the user will want to support the product. The increase in the willingness to pay for the product increases by 14.3%. The other plus point is the reluctance to switch to another brand. For instance, a person uses Brand X shaving cream. When he visits the website of Brand X, he finds everything perfect.

Help Brand Retention

His superior user experience at the website convinces him that the brand he uses is the best in the world. If the website did not behave well, or the content did not meet his satisfaction, he will have second thoughts about his shaving cream. A study showed that 15.6% of those who had a bad UX Design at the website will change brands. People will depend on (read buy) a masculine brand with a creative personality.

Smooth Flow of Ideas

When the designer pays attention to those aspects of the website that motivate (instead of creating fear) and makes the pictures attractive, the viewer will find going through the website a very pleasant experience. This aspect is vital because when public opinion reaches the tipping point, almost all website viewers will change brands. You can avoid this by pointing them in the correct direction – towards buying the shaving cream.

Neat Operations with Smooth Operations

A website with an excellent design will need lesser maintenance and hence needs lower support cost. It means designers can concentrate on other aspects of the business because they have a website that works well. The website has good SEO so that search engines find what they want easily. This helps improve the ranking of the website and so the product gets more exposure.

Biggest Plus of a Good UX

A good UX will cause more conversions. It has excellent mobile responsiveness and a low page load speed. Use the Google Optimize platform to check the response of a test audience to two different sections of the website. You can see which part is outperforming the other and make changes. By improving the UX, you give your business an enormous boost. It is important to keep the user interface flow diagram oriented smoothly so that ideas come one after the other and help convince the reader about the usefulness of the product.

Comments