Graphic designers are creative people. Therefore, they cannot work under restrictions. In addition, their commitment to their projects has to be total, while they work. Therefore, you will find a number of graphic designers working on a freelance basis. These people decide to freelance because they wish to work as per their own set of rules. However, while they work as freelancers, they have to conduct their careers in a professional manner. In doing so a professional graphic designer profile needs to be created. This article will tell you how to create a perfect graphic designer profile to market graphic designer’s services.
Below are the few tips on How to create that Perfect Graphic Designer Profile.
Your cover image is the first thing that your clients notice when they come across your profile. Therefore, it is advisable to make the best use of this page. Your profile also includes your cover image along with the cover photo. You should select a cover image that goes well with the profile of your business. Use images that look professional and reflect trust. In addition, do not forget to include a “invite to work’ button at a prominent location, on your cover page. This will invite clients to sign projects with you or your company.
Graphic designers are creative people and they should have a portfolio. This portfolio should include their sample design pieces. One should include only selected design pieces that exhibit your versatile skills to your customer. The portfolio viewer will only be clicking on a selected number of samples. Designers should select pieces that will draw the attention of customers from all occupations. Doing this will tell the customer that the designer is a professional one. One should not include too many or too little samples in the portfolio. Try to include relevant pieces depending upon the nature of the customer’s business.
Designers should make both an online and a physical portfolio to show clients when they want to interview them personally. Try to include indicative samples in the portfolio, which display your creative genius. As far as possible include relevant samples to different clients based on their nature of business.
Photography of your works should be of high quality. Insert features that allow customers to zoom into your graphic design portfolio so that they can see various design elements at close quarters. So, features like Plus and clear close ups should be present on your online portfolio for better viewing. However, these features should be consistent with the portfolio. If you are sending the portfolio to a client in the real estate space, try to include work done for real estate clients in it. This will provide customers with a firsthand idea of how your design quality is. They will then discuss the commercial terms with you immediately.
Please do not include all your design samples in your portfolio. That will clutter it needlessly. Instead, take photographs of your selected works and give them attractive captions. Avoid including designs that you are not proud of. Try to include high quality designs, which have been approved by your client. Avoid cutting corners and including samples, which have been rejected by other clients. Any inferior quality design included in your portfolio may make the customer reluctant to hire you. Write the name of the client for whom the design has been created, below the photograph of the graphic design.
Crowd sourcing platforms are useful for independently working graphic designers to source work. These are suitable for various designers and clients to come together and discuss work on a common platform. This is essentially like a marketplace for graphic designers. Here, hundreds of customers come to get their graphic design work done. Most of them want their logos, business cards or brochures designed.
Just like merchants selling products, you too are a service provider. Just as merchants include testimonials from their customers on their websites to draw in visitors, which can then become customers, a graphic designer should also include testimonials from his clients in his portfolio. In a way, his current clients are his best marketers.
A professionally built graphic design portfolio is sure to get you regular work. However, your portfolio must give potential clients information about your design skills. Display your best works in the portfolio and include only selected samples of design. Explore crowd-sourcing platforms to build your design portfolio and try to market your portfolio to customers from diverse industries. This will make you a very versatile graphic designer. If you are a freelancer, a professionally prepared design portfolio is necessary.
Hermit Chawla is a marketing manager at Spark Design & loves to share his thoughts on Creative Graphic designs.