6 useful tips for designing a professional Logo

Each business unit is unique in its own sense. Though you might be doing business in the same domain or offer services similar to your competitors there might be uniqueness in certain aspects.

As a firm/company or a start-up, you might be well aware of the ruthless competition in the market. When so many others are doing business in your domain or offering similar kind of services then it becomes quite difficult to carry through. In this case, the element of uniqueness that you offer is what that carries you forward.

So the question arises. How do you showcase your uniqueness amongst the overwhelming crowd of organization, MNC’s and firms?

Well if you are asking the same question to yourself then think a bit. The logo is the answer to all your worries. The first and foremost thing you need is to represent yourselves as a brand. Furthermore, it is very important that your brand has its own identity that is a Logo. A logo is not just a business emblem, it also acts as a visual marketing tool. Logo established a connection between you and your targeted audience converting it into regular and loyal customers. A logo further provides you that option to uniquely distinguish yourself from the others.

Hiring a logo designer can be a difficult task when you are looking for perfection. However, you can easily get in touch with the designers successfully established in various designing hubs in India such as Delhi, Mumbai, Chennai, etc. If you are operating down south and are looking for designers that are highly skilled and have an aptitude for traditional logo designs then we highly recommend you to contact the logo designers in Chennai who are specialized in traditional logo designs. You can trust these designers to provide the best support and services.

Well if you are someone who would love to design your logo yourself or a professional designer then here are the top 6 tips for designing a professional logo.

1. Type of Logo

It is important that you choose what type of logo you want for your company or firm. It is crucial as the future designs depend on this decision of yours.

You need to decide whether you want the name of your company or just the initials in the logo design like Tata industries and facebook, or you want a specific combination of shapes and geometry to represent your company like Audi and Mercedes, or you want a living creature or an animal in the logo just like the famous jaguar. The options and possibilities are countless. However, you need to fix your mind on something to begin your work.

2. Nature of your Company

When you decide the type for your logo there are various factors you need to keep in mind. The most important being the nature of your business.

Bear in mind that choosing something irrelevant might backfire and make you lose a lot of your business. One of the most important aspects of logo design is promoting the business of your company. However, choosing an irrelevant logo design destroys the meaning of creating a logo. So be careful and reasonable while choosing the type for your logo design.

3. Simplicity is the Key

Remember too many cooks spoil the broth. Similarly adding too many components to the logo might not always be beneficial. You need to keep it simple, clean and complete in meaning.

Simple does not mean that you remove something that is necessary. It means presenting everything in a way that it gives a complete sense visually and still not look exaggerated and a congested design.

One of the best ways of doing it is through choosing the shape, colors that synch with each other. Look at the logo design of big whales of the market such as Amazon, Google, Microsoft, etc. One thing you will notice is the use of similar or single color in the logo. There are other components that are simple yet visually astonishing.

4. Be Classic

Some designer goes wild while creating a logo design. They make use of bold, dark colors, asymmetrical pattern giving a visually aggressive design. These type of visuals are in a trend nowadays. However personally if you are looking for a long run, then go for a classic design that tends to stay longer than the trending designs. A certain trend might fade away, however, classic design is always going to stay.

5. Font Style & Color

A lot of designers never pay attention to the font style. If you are including a lot of text in your logo design then it is important to pay attention to the font. Choose a font that is visually attractive and clearly visible even from a distance. Also, you must keep in mind that the color must never be similar to the background. Always choose a dark and easily visible color for the text.

6. Monochromic Design

These type of designs make use of only one colour. However monochromic design can create a highly attractive and unique visual design. So, if you want your logo to be a real visual treat then you can experiment with the monochromatic designs and styles.

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