You won't ever forget about Search Engine Optimization (SEO) if you are serious about your business. Yet, you will neglect the SEO security of your site even if it means putting your site at risk of potential hackers and a plunge in rankings. Why is that?
Over the past couple of years, SEO has increased at a rapid speed and has significantly evolved. Things like keywords and backlinks had a considerable impact on the search engine ranking in the past. However, the search engines have taken up other safer alternatives than the black hat market tricks of the SEO.
Since cyberattacks have been at an all-time high, properly ensuring your SEO security has become a significant priority for website holders. Below are three possible ways to work on your website SEO security and boost your site's ranking.
Preventing Comment Spam:
Malicious spam links posted on your comment section make your website vulnerable to SEO attacks, negatively impact your ranking, and even make your site flagged as spam or malware, hence why it's essential to focus on this aspect and ensure your SEO security site.
Hackers most conveniently get access to the sites due to spam links in the comment section, which is why it is so necessary to moderate them. Lucky for you, we have compiled a few things that can automatically moderate the comment section for you.
One way is that you should disable anonymous posting, making only the registered users capable of commenting. Another way is to install a firewall and CAPTCHA for an extra layer of SEO security. Furthermore, if you are still having difficulty managing the comment spam, then go ahead and disallow the use of hyperlinks in comments altogether.
Scan for Malware SEO security:
It often happens that malicious links and malware are injected into the website's codes, making it extremely difficult to distinguish between regular codes and malware. This software can affect the visitors of your site and inversely affect the SEO ranking too.
Ensure your SEO security is up to date. It would be best to scan the codes each day for any malware or potential malware if you got a website scanning tool that will scan the codes each day. This saves your time as you won't have to go through each code to make sure your site isn't hacked or compromised. Moreover, the website scanning tool automatically removes the threats to your website and makes sure it's always alert.
SSL Certificate:
A Secure Sockets Layer certificate (SSL certificate) is essential to ensure its SEO security/cybersecurity business. This certificate is similar to a code on your website. This provides security for online communication and secures visitors' information such as credit card numbers, names, addresses, passwords, etc. When a search engine contacts your site, it creates a safe encrypted connection. Think of it as sealing a letter in an envelope before mailing it.
