So I guess you are looking for ways to promote your website for free, you don’t want to spend a lot of money maybe because you are just starting out or you are just trying things out to learn about the tricks of driving traffic.
I know how it feels when you spend money to promote your website and at the end you get no desirable result.
The best way to go is to promote for free and if you don’t get the result you need, you try again until you get it right. At least it will cost you nothing, just your time and energy I guess.
In this guide, you will learn 7 free powerful ways to promote your website in 2019. These strategies are really powerful if you apply them.
1. Facebook
With Facebook, you can promote your website and drive in a pull of traffic for free. Facebook is a good avenue to promote your website because there are over a billion people using it around the world.
Most of the people you are targeting are using it. There are two main ways you can go about marketing on Facebook – either through community marketing or through paid ads.
It’s relatively easy to market your website on Facebook. Firstly, you need to create a Facebook page which is free and fill in your details. Create and post relevant content (include your website link) and encourage people to like your page.
Find and join a Facebook group that is related to your niche. Get used to the community and how people interact. Contact the admin to see how you can begin referencing your website.
2. Guest Blogging
Guest Blogging is one of the best free ways to promote your website within your niche and grow your backlink profile – backlinks help raise your website’s domain authority, which makes it easier for search engines to find your website.
How guest blogging works is simple, you write for prominent websites and blogs that are related to your niche. This in turn will provide you with connections.
This means that you will be putting your content in prime locations where you can reach your target users - people who are looking for your type of content and will be glad to read it because it answers some specific questions that border them.
Here’s how you go about it:
- Find your target audience: do some deep research and list all the top blogs that are related to your niche. Choose the ones that appeal to you.
- Prepare your Content: talk to the blog editors and read through the content of the blog to get yourself familiar with their type of content and how users engage with it. You should also checkout other guest bloggers that are posting there. Use all this information to craft your pitch content.
- Write your Guest Post: try to follow the theme of the blog – style, formatting, headers, and word mark. Write your post in accordance with this.
3. SEO
SEO which stands for search engine optimization, is the process of getting your website ranked high on search engine results. SEO is one of the best free ways to promote your website in 2019 and beyond.
If done properly it can bring tremendous traffic flow to your website and provide you with the visibility you seek. SEO is one of the best promotional tactic in terms of long term results.
Join a course or buy a book on SEO and get yourself acquainted with the necessary steps you need to take. Another way is to hire someone to optimize your website to get it ranked high on search engines.
To optimize your website for SEO, you can follow these tips:
- Keyword Research: do some research on the potential keywords your target audience will use and google will like. Choose the top among them.
- On-Page Keyword Usage: put the keyword you have chosen from your keyword research in the right places as you craft your website contents.
- Link Building: this will help build your website’s trust and authority thereby encouraging other websites in your niche to link to you.
4. Google MyBusiness
This is a good way to earn top position within search results. You do this by creating a free listing on Google MyBusiness.
Input all the relevant information about your business – website URL, contact information etc. All this information will show up anytime a user search for your particular type of information on Google Maps and Google as well.
Google have simplified their processes for businesses to add and manage their location on map. Most website owners that own a physical location leverage this tool to promote their website.
5. Email Marketing
Email is a very powerful way to promote your website and it is free to use, it is also a way of keeping in touch with your clients or prospects.
Email can be used to keep prospective clients interested with the goal of your offering and also increase the chances of them visiting your website. Being active in email marketing will bring a lot of traffic for your website.
Also an effective way to market your website is to use your email signature. Signature is a small piece of text that can be added at the end of all your outgoing emails. You can include your website URL in all your email signatures.
6. Use Popular Listing Services and Directories
Registering your business website with Google places will make it possible to be found easily by users. Another local listing you can use is Yahoo! Local or Bing.
They are all free to use and whenever a web user is searching for keywords related to your niche, your website will pop up on the results.
Depending on the niche of your website and what you sell, there are a number of different directories where you can list your website URL.
7. Content Marketing
Content Marketing is the last on this list for promoting your website for free. There are a variety of different types of content marketing – videos, pictures, graphics, podcast, info graphics etc.
You can either carryout the content marketing yourself by learning about it or you can outsource an agency to handle it for you.
Final Words
So here we are, I have outlined the 7 free ways to promote your website. These ways are all powerful and you will be able to promote your website and give it the visibility and awareness it needs to drive traffic and increase revenue.
I advise you to use all the strategies if you can to get maximum result or you can use a combination of either of them.
These strategies have been used by so many website owners to promote their websites. In fact some websites only use these freeways, and they have gained the visibility they need.
