Here are some free SEO Tools that a marketer should use:
1. Google Search Console
Google Search Console, enlightens the creator of the webpage to understand how it is perceived on Google. It helps you detect an error. If there are any errors in terms of content showing up, the tool will assist developers and reveal a detailed scope of significant data on your site.
It gives an insight into how your page is acting in response to different words entered. Also, displays what destinations are linked to your page. Additionally, the quality of performance your page has on every device from which it is being accessed from.
2. Google Analytics
Google Analytics gives you experiences in how clients find and utilize your site. Fundamentally, it helps you understand your customers and your outreach in the market in an in-depth manner. You can follow quantifiable profit for your web-based marketing. You can filter and sort your guests with many factors like where they live, their browser, and so forth and like what page they tapped on to land on your page.
3. MozBar
MozBar is a Search Engine Optimization (SEO) browser extension available for Google and Firefox. It provides visibility to the user since its USP is present on the browser I.e. it will evaluate any page that you access, on the spot. MozBar provides you with the page authority, domain authority, and social sharing stats of your webpage.
4. Link Miner
LinkMiner is a Chrome extension used to detect the total links and broken links on your webpage. Unlike other link-building tools, linkMiner offers numerous useful features like it audits your site, saves URLs for later, and furthermore categorizes types of links for your ease. It is a free all-in-one SEO tool, with the only flaw that it is, excessively basic.
5. Pagespeed Insights
Enter a URL and determine the efficiency level of your page by using "Pagespeed Insight" and instantly get yourself a report on what's causing the sluggish page development with proposals on the most proficient methods to fix it. This tool is useful to evaluate your page in segments with percentages to support your decision-making in which areas to focus more.
6. Browseo
Browseo lets you view your webpage like a search engine spider, tremendously different from how a viewer would see your site. It displays the underlying structure of the site, helps you fathom the content visible to the public, and highlights the SEO metrics. It spares time and exertion since you don’t have to download it; instead it can be accessed easily through its URL.
7. Similar Web
SimilarWeb changes crude information into interactive information with numeric data to help you improve, including traffic sources, natural versus paid hunt, social connections, related entities, and that's only the tip of the iceberg. SimilarWeb can divide your visitors into categorical data, e.g. direct mail, referrals, search, social, and display ads. Knowing consumers where they're coming from is essential in shaping marketing strategies.
8. Smush Image Compressor & Optimizer
A WordPress plugin that encourages you easily enhance your pictures to abstain from baffling your guests with a rather stagnant formation. It additionally offers the component of distinguishing an inappropriate size of the picture. Such factors join to assist Web page to load quicker, with no decrease in picture quality.
9. Copyscape
Duplicated content can affect your site’s rank and reputation in the market, Copyscape is a plagiarism checker that analyzes if someone on the web is forging your work or vice versa. It can read the content of various dialects and identify counterfeiting, it is exceptionally easy to utilize and is associated with authorities such as Google and Bing.
10. Mobile Friendly Test
An immense volume of Google traffic descends from mobile phones. Your website being mobile-friendly will provide users full functionality, hence resulting in a bulging difference in your search engine ranking. If your result is not satisfying, then it is never too late to modify and improve your site.
